social
Edited photos for Kappa Delta chapter Zeta Gamma sorority to achieve the desired Instagram aesthetic. I also helped curate content and developed appropriate captions per post.
Produced original content to showcase the heart organization to increase the social media engagement, potential client interest, and the accomplishments of the nonprofit.
Rebranded a nonprofit's social media identity by managing the social media accounts with a modern, fresh, yet rustic aesthetic + organized highlight reels. I was able to increase the nonprofit's social media presence , followers, and engagement.
design
A sponsor packet for an annual watch party for the Kentucky Derby featuring a miniature horse race to race money for the organization
Created with Adobe InDesign + Adobe Illustrator
Print advertisement (left) for the annual event mentioned above
Silent auction form (right) for the annual event mentioned above
Created in Adobe InDesign + Adobe Illustrator
Print advertisement highlighting the benefits of the nonprofit and the programs offered in order to increase awareness of the organization and potential clients.
Created in Adobe InDesign
Mock design element: illustrated horse.
Created in Adobe Illustrator
Instagram graphic for the annual event.
Created in Adobe InDesign + Adobe Illustrator
Flat Illustration for Greek Life member.
Created in Adobe Illustrator +
Adobe Photoshop
brand development + consulting
The Trendy Trap, an emerging business in the local thrifting industry, reached out to me for consultation and assistance in the development of their new brand.
I met with one of the owners, Noah Anderson, to gain an understanding for his vision of the business. We also evaluated the businesses strengths, weaknesses, and local / regional competitors.
Noah described the Trendy Trap as place where individuals can explore their style and try new pieces that push them out of their comfort zone.
We decided on the words: transformative, exotic, comfortable, retro, and vibrant, which encapsulates the desired aesthetic.
I assisted in the development of content ideas and styled photoshoots and managed the production of content. I also advised on social media posts and general online brand identity.
For the two photos on the above: I critiqued their old logo and informed them I found it did not accurately represent the vision they had for the business. The owners reached out to the original creator of the logo and re-created the logo.
I took the homepage image, which conveys the retro and comfortable feel of the business
I also captured the category photos which presents the vibrancy of the brand.
